FILTER ONE - Profiling:

Picking people you can serve the best. Knowing them exceedingly well. Making sure you connect appropriately.

• Age
• Gender
• Personality
• Risk Tolerance
• Key Buying Factors

FILTER TWO – Positioning:

• Engineering a winning fit
• Tangent market pooling
• Domain ownership
• Benefit validation
• Price points

FILTER THREE – Staging Touches:

• Repeatable steps that pull targets into higher loyalty and trust over the course of time.
• In the table below you can see touch types by loyalty stage.
• Organizing the wow begins in touch points

FILTER FOUR - Deliver and Delight:

You picked the customer groups you can wow for a reason. Now wow them on purpose. Institutionalize wow across touches: From the special way the front desk greets every caller, to the convenient packaging to floor protectors worn over delivery driver boots.