Marketing Communications

Marketing Communications: High Efficacy, Low Costs
Your quality is rising and your costs are shrinking. Your Results Marketing Company (YRMC) revolutionizes high efficacy marketing collateral with offshore production, proven experience and wide production capabilities.
High efficacy starts with integrated communication - this approach unites all customer touches with consistent branding. Branded media familiarizes an audience to a company's core values and builds trust, loyalty and efficient selling cycles. From here, YRMC's collateral is developed with filters that eliminate message dissonance. In the children's game, "Telephone," we see how fast and easy it is for a message to be skewed or corrupted as it passes from person to person. Dissonance management measures and protects a message's fidelity as it travels between influencers in factories, distributorships, service bureaus and sales organizations or when it travels between emails, blogs and social media sites. Integration and clarity deliver results.
Take a look at our value-adding capabilities:
CREATIVE DESIGN:
YRMC uses creative design as a means to make messages stickier, a way to offer better user experience, a tool to drive home a clear and coherent message, and a mechanism to inspire desired actions. Always in a way that safeguards and bolsters the overall brand value.
ENGAGING CONTENT:
Your Results uses The A.I.R. (attention, interest, retention) System to develop and test a campaign’s ability to engage. Triggers for survival instincts drive attention, while demographic triggers lengthen audience attention and, finally there are nine memory principles which are used to push recall.
INNOVATIVE PLATFORMS:
YRMC helps its customers’ leverage the power of innovative tools and platforms – blogs, RSS feeds, interactive multimedia content, social bookmarking, and mobile applications etc. The company offers innovative ways to create positive buzz and generates measurable word of mouth.
LOW COSTS:
When you discover the value of an on-demand marketing department, you cut overhead immediately. More importantly, when your core marketing expertise is delivered from offshore, each campaign is produced for much less. Let your business employ 20 year art directors for about ˝ the cost.
Offerings:
Electronic
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